Craftsman Painter
The Craftsman JournalUpdated May 08, 2026

Latest Dispatches

Torlando On Color

Why Sherwin Williams Sea Salt is the Interior Painting Trend We Need Now

In my line of work, navigating paint trends is less about following the crowd and more about understanding the psychology of color. When a shade consistently rises to the top of homeowner interest, as I’ve seen with Sherwin Williams Trending Colors, it’s usually reflecting a collective desire for a certain emotional state. Right now, in a world that moves too quickly, we are craving stillness and peace.

Jan 22
Why Sherwin Williams Sea Salt is the Interior Painting Trend We Need Now

Finding Strength and Warmth in Pavestone SW 7642

Hello Color Friends!

Jan 5
Finding Strength and Warmth in Pavestone SW 7642

Embrace the Dramatic Depth of Sherwin Williams Clove SW 9605

As the calendar year closes, and we settle into the deep, reflective comfort of the season, my eye is always drawn to colors that feel less like passing fads and more like anchors for the soul. This time of year calls for spaces that feel intentionally designed, cozy, and deeply restorative. The current trend I am most excited to see homeowners embrace is one that offers instant refinement and luxurious depth. I’m talking about Sherwin Williams Clove SW 9605.

Dec 29
Embrace the Dramatic Depth of Sherwin Williams Clove SW 9605

Torlando on Color: Sherwin-Williams Taiga SW 9654

I know why you’re here. You’re trapped in the endless, sterile hallway of “agreeable grays” and lukewarm beiges, and you want out. You’re looking for a neutral, yes, but one with character. One with guts.

Dec 18
Torlando on Color: Sherwin-Williams Taiga SW 9654

The Accidental Pink: A Color Story on Finding the Perfect White

Sometimes a story isn’t just about color; it’s about resilience. I was reminded of this recently during a consultation with a client, Kellie. She and her husband, Judd, are deeply committed to their community, owning the building that houses a sober living home for men in recovery. Kellie is heavily involved with the organization, so when a charcoal grill fire tragically burned that building down, the loss was immense. As if that wasn’t enough, this happened at the same time they were in the middle of building their own new personal home.

Aug 11
The Accidental Pink: A Color Story on Finding the Perfect White

Sherwin Williams Interior Paint Review: SuperPaint vs. Cashmere vs. Duration vs. Emerald

Walk into any Sherwin-Williams store, and the wall of options can be overwhelming. SuperPaint, Cashmere, Duration, Emerald… they all promise a beautiful finish, but they’re designed for different needs, budgets, and spaces. As a professional who has rolled, brushed, and sprayed gallons of each, I’m here to demystify the choices and help you select the perfect can for your project.

Aug 4
Sherwin Williams Interior Paint Review: SuperPaint vs. Cashmere vs. Duration vs. Emerald

From Blank Canvas to Custom Palette: A Utah Color Story

Every great home starts with a story. I recently had the honor of helping write a new chapter for Kylin and Talyah, a wonderful couple building their first home from the ground up in the quiet, expansive landscape of Holden, Utah. Their dream was clear: to create a warm, modern, and deeply personal space to put down roots and grow their future family.

Aug 4
From Blank Canvas to Custom Palette: A Utah Color Story

Unearthing the Power of Sherwin Williams’ Iron Ore

There are colors that simply exist, and then there are colors that command a presence. Sherwin Williams’ Iron Ore (SW 7069) falls decisively into the latter category. In my years as a color designer, I’ve seen trends come and go, but the allure of a color that is both bold and sophisticated, powerful yet grounding, is eternal. Iron Ore is precisely that — a commanding charcoal gray that offers a compelling alternative to true black, bringing with it a depth and complexity that can transform a space from ordinary to extraordinary.

Jul 16
Unearthing the Power of Sherwin Williams’ Iron Ore

Softened Green by Sherwin Williams (SW 6177)

As a color designer and painter, I’m always on the lookout for hues that strike the perfect balance between serenity and sophistication. Softened Green by Sherwin Williams (SW 6177) is one such color. It’s a shade of green that feels quiet rather than shouting out at you, making it incredibly versatile for various applications in your home.

Jun 3
Softened Green by Sherwin Williams (SW 6177)

Exploring Depth and Drama: Sherwin Williams Rock Bottom (SW 7062)

In the vast spectrum of paint colors, certain hues possess an inherent gravity, an ability to anchor a space while simultaneously evoking a profound sense of mood and sophistication. Sherwin Williams’ Rock Bottom (SW 7062) is unequivocally one such color. A deep, contemplative shade residing somewhere between charcoal, olive, and rich earth, Rock Bottom offers dwellers and designers a versatile tool for crafting spaces imbued with quiet drama and enduring style.

Apr 18
Exploring Depth and Drama: Sherwin Williams Rock Bottom (SW 7062)

Dare to Be Different: Dive into Frank Blue (SW 6967), Sherwin-Williams’ Vibrant March Color!

Hello, color lovers, and welcome back to Torlando on Color!

Mar 27
Dare to Be Different: Dive into Frank Blue (SW 6967), Sherwin-Williams’ Vibrant March Color!

I’m so glad you found this!

I’m so glad you found this! I couldn’t find the source. But I loved the picture. May I credit you and link out to your blog? What color is it?

Feb 6

Embrace the Winter Hues: Sherwin-Williams’ Coziest Colors

Winter’s embrace brings more than chilly temperatures; it ushers in a season of serene beauty and cozy nights. The world outside transforms into a canvas of whites, grays, and blues, inspiring a sense of tranquility and warmth within our homes. Sherwin-Williams offers a palette of colors that perfectly capture the essence of winter, allowing you to create a haven of comfort and style. Let’s delve into some of these hues and explore how they can transform your living spaces.

Dec 13
Embrace the Winter Hues: Sherwin-Williams’ Coziest Colors

Worldly Gray SW 7043: A Timeless Neutral with a Touch of Warmth

Worldly Gray by Sherwin-Williams has become a go-to neutral for homeowners and designers alike. This versatile gray offers a subtle warmth that prevents it from feeling stark or cold, making it an excellent choice for a variety of spaces.

Dec 13
Worldly Gray SW 7043: A Timeless Neutral with a Touch of Warmth

Chinchilla: Sherwin-Williams’ November Color of the Month

Sherwin-Williams has named Chinchilla as its November 2024 Color of the Month, and it’s easy to see why this versatile shade is generating significant buzz. Chinchilla (SW 6011) is a nuanced, muted gray with subtle purple undertones, offering a contemporary alternative to more traditional neutrals. It’s a color that exudes understated elegance and pairs beautifully with a wide range of design aesthetics.

Nov 11
Chinchilla: Sherwin-Williams’ November Color of the Month