Craftsman Painter
Torlando on ColorIssue No. 07-26
The Rubber Paint Mistake That Is Destroying Historic Brick Walls — See the full color palette, project breakdown, and design details from our case study in Indianapolis, IN on the Craftsman Painter blog.

The Rubber Paint Mistake That Is Destroying Historic Brick Walls

I look at a lot of old houses, and I see the exact same structural failure repeatedly. You buy a beautiful historic home in an area like Woodruff Place or Fletcher Place in Indianapolis. The dining room features an incredible exposed brick wall—perhaps an old exterior wall now enclosed by an addition, or a prominent masonry chimney breast. You sit down for dinner, and you notice red dust and heavy flakes of paint collecting on the baseboards.

Torlando Hakes
Torlando HakesPublished Jul 5, 2026

The brick is actively crumbling.

I consult on building restoration and substrate integrity across the country, and I know exactly what causes this. A previous owner tried to seal that brick. They walked into a hardware store, asked for the most heavy-duty masonry coating available, and walked out with elastomeric paint.

The Indianapolis Freeze-Thaw Trap

Historic brick is inherently soft and highly porous. It acts like a hard sponge, continuously absorbing ambient humidity, ground moisture, and interior condensation. In a climate like Indianapolis, homes face severe and rapid temperature swings. The masonry absorbs water during a wet, mild afternoon, and that same water freezes solid overnight.

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Elastomeric paint is essentially liquid rubber. Manufacturers design it to stretch, bridge small gaps, and create a thick, waterproof membrane on the surface of a wall. Applying this thick plastic film to historic masonry traps all the inherent moisture inside the wall system. The brick can no longer dry out.

A close-up, highly detailed photorealistic macro shot of a historic interior brick wall in a dining space. The surface is painted in Sherwin Williams Alabaster , but the thick, rubbery paint is bubbling and peeling away in thick sheets. Raw, crumbling red clay brick is visible underneath the failed coating. Crisp natural light rakes across the severe texture. — See the full color palette, project breakdown, and design details from our case study in Indianapolis, IN on the Craftsman Painter blog.

The Mechanics of Spalling

When the temperature drops below freezing in the Midwest, the trapped water inside that brick turns into ice. Water expands by roughly nine percent when it freezes. Because the heavy elastomeric coating forms an impenetrable barrier, the expanding ice has nowhere to go. The hydraulic pressure builds up behind the surface of the brick until it violently forces the face of the masonry right off the wall.

We call this structural failure spalling.

You are left with a dining room wall that continually sheds chunks of raw clay, pulverized mortar, and thick sheets of rubbery paint. The structural integrity of the wall degrades with every winter storm. You cannot patch over this damage. You have to remove the cause of the failure.

A photorealistic, high-end architectural photo focusing on the corner of a dining room where smooth plaster meets a textured masonry wall. Warm, low-angle afternoon sunlight streams through a window, highlighting the matte finish of the restored walls painted in Farrow & Ball Setting Plaster . The lighting creates deep, natural shadows that emphasize the solid, restored craftsmanship of the space. — See the full color palette, project breakdown, and design details from our case study in Indianapolis, IN on the Craftsman Painter blog.

Stripping the Damage Away

Fixing a spalling masonry wall requires aggressive, meticulous preparation. We have to strip the rubber coating entirely off the substrate.

Contractors often attempt to sand or grind this paint away, which only damages the soft historic brick further. Instead, we rely on heavy-duty chemical strippers, low-pressure micro-abrasion, and painstaking manual scraping to break the bond of the elastomeric paint. We extract the plastic membrane from the pores of the clay. Once the raw brick is exposed, we rake out the failed, crumbling mortar joints and repoint them with a historically accurate, lime-based mortar that matches the original compressive strength of the wall.

A photorealistic, high-end interior photograph of a dining room during a restoration phase. Heavy canvas drop cloths cover the floor. The brick accent wall is partially stripped, showing a beautiful, matte, breathable finish painted in Keim Mineral White . The texture of the brick is clearly visible, with sharp, raking work-lights casting structural shadows across the masonry. — See the full color palette, project breakdown, and design details from our case study in Indianapolis, IN on the Craftsman Painter blog.

The Vapor-Permeable Silicate Solution

Once the masonry is clean and structurally sound, we apply potassium silicate paint.

Silicate paint works entirely differently than standard acrylic or elastomeric coatings. It does not form a film on the surface of the wall. Instead, the liquid potassium silicate penetrates the porous brick and triggers a chemical reaction. It petrifies into the masonry, creating a permanent, micro-crystalline bond with the substrate. We call this process silicification.

Because silicate paint lacks a plastic binder, it remains entirely vapor-permeable. It allows the brick to breathe. Water vapor passes straight through the coating and evaporates harmlessly into the air. The brick stays dry inside, eliminating the hydraulic pressure that causes freeze-thaw damage.

A wide, photorealistic lifestyle shot of a perfectly restored historic dining area. The space is anchored by a large, rustic oak dining table set with heavy ceramic plates. The walls exhibit a flawless, matte, breathable finish painted in Benjamin Moore Swiss Coffee . The organic texture of the underlying brick shows through perfectly, free of any peeling or bubbling. Soft, diffused daylight fills the room. — See the full color palette, project breakdown, and design details from our case study in Indianapolis, IN on the Craftsman Painter blog.

Restoring the Dining Space

Your dining area provides the foundational gathering space for your home. It requires absolute structural stability and clean, durable finishes that withstand decades of use.

Understanding the substrate dictates the success of the finish. By stripping away inappropriate modern plastics and applying traditional, breathable mineral coatings, we stop the decay at the source. The masonry regains its structural integrity. You get a beautiful, timeless dining room that will easily survive the next century of brutal Indianapolis winters.

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